Aruba Tourism Authority monitoring social media very closely

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Aruba Tourism Authority monitoring social media very closely

Thursday, 11 August 2011 11:35

During an interesting meeting with the Minister of Tourism and the director of the Aruba Tourism Authority they have informed local press that during the past days Aruba has been very much mentioned in different newscasts but also widely spoken about on social media.

The Aruba Tourism Authority constantly measures the expressions and opinions that are given on social media to better implement their strategy as to what's the best way to deal with all the media attention that Aruba is getting primarily in the United States. They are happy to report that they see a positive shifting of the news reporting from in the beginning being focused on the island of Aruba and now being more focused on the American suspect.

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